Our Culture

Optixanthin S/B is a subsidiary company of Optimax S/B, the multi-award winning Eye Specialist Centres.

Optixanthin S/B is a subsidiary company of Optimax S/B, the multi-award winning Eye Specialist Centres. Quoting the culture of Optimax, Optixanthin is formed with heart and intention to always put people first in all the decisions we plan and carry out. We uphold integrity, we have the capability and accountability to be innovative in the providing of world class products and services. We put you, first and centre of our move; we respect and care for your needs.

Through the years, we constantly remind ourselves of our humble beginnings, and acknowledge that without the support of the people, we will not be where we are today.

Our Mission

Optixanthin is a dynamic leader in the manufacturing of Astaxanthin products powered by AstaReal natural astaxanthin derived exclusively from microalgae. We are a mission-driven company that aims to set standards of excellence in the production of healthy functional food and astaxanthin supplements with minimal processing, optimum results, in a 'NATURAL' way. Our use of microalgae ensures a sustainable and pure source of astaxanthin, providing powerful health benefits in every product.

Our Vision

At Optixanthin, optimum quality is our core focus. We are committed to producing and delivering world-class astaxanthin-based products and supplements, ensuring you feel the difference in your health with every astaxanthin supplement you take.

Our Core Values and Cultures, that is our PROMISE to You

We pride ourselves in having an outstanding company culture. For the values and practices we share as a team and for the attitudes we bring to work every day – always thinking and acting with the customer in mind.

  1. The people: Our people are valued for being essential to our success...
  2. Natural or plant-based: The active ingredients of Optixanthin products are wholly derived from natural sources...
  3. Purity: Being the astaxanthin specialist in this region, we source the best ingredients...
  4. Potency: Each of our innovative products is uniquely formulated...
  5. Quality and Safety: We are committed to providing quality health products...

One of our partners, AstaReal

✔ Pioneers in Cultivation, Research and Production

AstaReal is the pioneer in developing natural astaxanthin as a nutrient ingredient...

✔ Excellence in Quality, Setting the Industry Standard

AstaReal sets the Gold Standard for the industry of natural astaxanthin...

✔ No. 1 for Safety and Efficacy

AstaReal is the #1 researcher with 51% of clinical studies...